As a blogger and geek, I read a lot of stuff online about the tech world. Sometimes, I come across an article, ad or clip that inspires me to publish something of my own. This was the case when I heard an ad for Crave TV, on the radio of all places. Yes that’s right, the radio, just like in the 20th century. I regularly listen to the radio on my commute from the train station home since it only lasts five minutes. Sometimes, in that 5 minute span I will get to hear something interesting on CHOM, my station of choice here in Montreal.
So one morning, I hear this ad for Crave TV, which promises endless TV possibilities for a measly four dollars per month! What, TV for 4$ per month?! This got me thinking, and not about subscribing. It got me thinking about what is the true potential of the web in this very digital era.
The debate of traditional (Radio, Set Top TV, print) versus digital and modern (online) media has been going on for the last decade or so, if not longer. Ever since popular services such as youtube and netflix have become mainstream commodities and household names, one can only wish for a permanently connected world with free or inexpensive access to content.
Currently, the portrait of the communications world has it that service providers control, for the most part, both traditional and modern media services and outlets. This means that the same provider that sells you a TV service for say 60$ per month is also your internet and phone provider. The catch 22 situation is very obvious, but for those who fail to see it;
Your service provider has no financial benefit in offering you digital content due to the potential loss of traditional media revenues. This causes a situation in which the consumer is left at the mercy of big telecom and its profit driven policies and mentality.
So here is my as well as many others’ ideal situation; to get an internet connection at a reasonable price with an unlimited bandwidth and high speeds. And as far as content goes, a borderless approach governed by an international and independent organization would be appreciated. After all, if Big Telecom would follow this model, then maybe they would not have to worry about content piracy so much. I know that I, for one would not mind paying say 20 to 25 bucks a month to get access to an updated, diversified and readily available digital library.
But hey, for now, I am stuck with an internet connection that is on par with that of a developing country, no cable tv as I refuse to pay 60$ to watch stale content and a Netflix account. At least I can still dream of a world where fair access to content on a universal network becomes reality….